Expense or Investment? That depends on your perspective!

Expense is a nasty word. Nobody likes "expenses". We all try to reduce or eliminate them. Expenses eat away at the bottom line and rob us of potential resources that can be put to better use.

As a board member for a non profit, I regularly look at Profit and Loss Statements, Balance Sheets, and review "expenses". If we can reduce or eliminate them and get the same level of service/utility, then bonus. It's like a win for the organization. "A penny saved is a penny earned", and off we go. So I do understand our customers who come to BuildIT and are in the tension of wanting a solution to their scheduling problem, but wanting to keep expenses down.

Investment on the other hand makes you feel very different. Smart people invest, with the intent on receiving some form of return. When you invest in something, what is assumed is that you have taken time to consider how this will impact you/your business in a positive way.

When it comes to a subscription for the BuildIT scheduling system, people can view this as either an expense, or an investment. Those that see BuildIT as an investment always subscribe, full stop. Those that subscribe and continue their subscription month after month, year after year, only do so because they realize a return on investment. That return comes in various forms:

  • Increased income
  • Increased production/volume
  • Faster turnaround on projects
  • Happier customer and other stakeholders
  • Fewer communication issues that eat away at profits

So when someone claims that they don't want to move forward with a BuildIT subscription because "they are trying to limit, reduce or eliminate" expenses, they view that subscription as a net loss to them.

Others see BuildIT as an investment. They move forward and often realize a rapid and ongoing positive return on their investment.

The software hasn't changed. It's a constant. The only thing that's different is the customer, and their perspective, which is clearly revealed in the language they use and their ultimate decision to move forward, or take a pass.

(Interesting to note that often the person who passes on BuildIT because they see it as an expense is an employee.... and on the Profit and Loss Statement, that employee shows up as an "expense" themselves ! Their boss is banking on their employment generating a profit at the end of the month/year. Some employees are great producers, and net contributors to the bottom line (some business owners will claim their people are their most valuable asset!). Other employees, well, they don't last. Astute HR managers/owners can see who is an asset/contributor, and who is a liability, or who will be a liability as depicted in this hilarious video!)

So what's your perspective?

Have you honestly done your research? Do you know what it's costing your team NOT to have a scheduling and collaboration tool that keeps everyone on the same page, with scheduling and critical job information at everyone's fingertips? Most businesses don't do that calculation. But a lot can be said of "most businesses". And you don't want to end up where most businesses end up in 2 - 5 years.

Think investment.

Think "return on investment".

Consider the costs of status quo and what brought you to BuildIT in the first place looking for a "solution". Then try it out. Even if you're straddling the expense/investment fence, a short paid trial of 2 to 3 months will at least prove it one way of the other. And when BuildIT proves itself as an investment to your business/team, you win!

Your "investment broker" is standing by :-)

 Scott Hutchinson
 1 866 585 5050 ext 1

Bucking the Trend

Do you "go with the flow", or do you naturally "buck the trend"?  

If you are one of the ones who needs the biggest, baddest, newest widget that hits the streets, then you wouldn't even be reading this. For the rest of you who are looking for the edge, the angle, a key ingredient to the success equation for your business, there may be something here for you.

There are some "trends" out there that are really not worth your time participating in. And some of these trends can cost you dearly.

Smartphones are one of those trends that many of us have paid into. Most everyone you know has one. Question is: are you better off with the latest one with all the bells and whistles, most of which you will never use? Or does it make sense to keep your older one, staving off a new hardware purchase for as long as you can?

When the new iPhone X made its debut, I watched a millennial being interviewed on TV, who had stood in line for over 12 hours so he could be one of the first proud owners and have bragging rights... for a couple days.

While he and 1000's of others across North America were standing in line battling the elements and killing time, I was building my business, enjoying my wife and kids, sleeping... and texting out on my iPhone 5s hand-me-down from my daughter. Nobody asked me what model of phone I had. I continued to make and receive calls. Everything worked, including yours truly. You could say I've bucked the trend and saved some $$ along the way.

We all know someone that got onto some health program, diet/exercise deal, MLM get rich quick business... these abound, they run their course, people spin on them today, and most are forgotten tomorrow. While I respect those that jump in with both feet and admire their enthusiasm, I would caution anyone who would listen to count the cost, buck the trend, and invest their efforts elsewhere.

Here's one trend you don't want to have a stake in: consumer credit card debt. In 1986, consumers owed just over $100 billion on their plastic - that number has topped $1 trillion for 2017. For many of us, the credit card has become a secondary source of income ! The average debt per American household is $5700. This is a really good time to admit being "below average". Most of those that have participated heavily in this trend would balk at the advice of people like billionaire Mark Cuban who says if you want to be rich, don't use credit cards. The average household with credit card debt pays close to $1300 per year in interest alone. Ouch. Buck the trend, pay cash or don't pay at all, or at very least, don't run a balance with your cards.

Another well known trend is online shopping, which is causing a real headache for bricks and mortar retailers. I ordered a laptop a couple weeks ago, and in less than 24 hours, the courier dropped it off at my doorstep - complimentary shipping, so easy, so convenient. The local computer retailer has no chance. But arguably certain items still need to be touched, smelled, or tried on before buying. Point being: some stuff ordered online makes sense, while other things like a custom tailored dress or suit, or designer jeans do not.

When it comes to software, the trend towards SAAS (software as a service) has taken the construction industry by storm. Practically speaking, most construction software systems are server based, and require a subscription to access. The construction industry has been notoriously slow to adopt new technology, so there are still many years of opportunity, and tens of thousands of contracting business that have yet to convert. Great news for companies like BuildIT, and even better news for you if you are one of those that has been slow to get on the bandwagon and benefit from these amazing power tools.

There are a slew of web based project management tools available (at least for now), and certain ones have risen to the top, thanks in part to clever marketing that targets home builders, renovators and specialty trades. But given the iPhone discussion earlier, as a construction professional, you need to ask yourself whether it is important to pay top dollar for what is perceived as the "best solution out there", or whether you should buck the trend and pay less each month for a system that actually meets your needs without added complexity and features you'll never use.

Imagine saving $1200 - $3600 per year or more on your construction software system while still addressing your scheduling, file management and communication needs.

Those customers that have bucked the trend towards overpaying for construction software are ecstatic with the results. And they're not about to tell their competitors (aka "you") how they did it - that is our job !!

In 2018, we warmly welcome new customers who have been trained on competitive systems but are ready to say "no" to the monthly hemorrhaging. It's not about mudslinging here, some of our competitors have great systems - it's about getting you the results you need, for the lowest price possible, if you're willing to consider the options available... and buck the trend!

 Scott Hutchinson
 1 866 585 5050 ext 1

Scheduling for ALL types of contractors

I was reminded again today of how broad a reach BuildIT has in terms of our customer base.

While we do have residential builders and renovators using the system with success, we also cater to a variety of other contractors and specialty trades who come to us frustrated by the popular options out there that are overkill or not really applicable to their unique needs.

Once such contractor in Nevada is a fibre optic cable installer, who does work for some large organizations. What was important to them was real time sharing of scheduled tasks, progress, and related files... and they found the perfect fit in BuildIT.

In our customer's own words...

Our company has used BuildIT for the past couple years for managing job schedules and keeping our people, and our customers, on the same page. In particular, the Nevada Department of Transportation staff who we liaise with on several contracts have found BuildIT highly effective in providing visibility into where we are at daily on any given job. The site staff at Swinerton Renewable Energy we work with are able to see daily updates and related files via the BuildIT system right on their devices, which reduces the number of voice calls we field for progress updates.

Brandon Rather - Edge Communications Inc

If you're a contractor who is just after a better scheduling system, this may be your scheduler of choice. Give BuildIT a try. You'll save a bunch of $$ on your monthly subscription over the "competition", and you'll have just what you need to get the job done and keep your people on the same page.

 Scott Hutchinson
 1 866 585 5050 ext 1