Bucking the Trend

Do you "go with the flow", or do you naturally "buck the trend"?  

If you are one of the ones who needs the biggest, baddest, newest widget that hits the streets, then you wouldn't even be reading this. For the rest of you who are looking for the edge, the angle, a key ingredient to the success equation for your business, there may be something here for you.

There are some "trends" out there that are really not worth your time participating in. And some of these trends can cost you dearly.

Smartphones are one of those trends that many of us have paid into. Most everyone you know has one. Question is: are you better off with the latest one with all the bells and whistles, most of which you will never use? Or does it make sense to keep your older one, staving off a new hardware purchase for as long as you can?

When the new iPhone X made its debut, I watched a millennial being interviewed on TV, who had stood in line for over 12 hours so he could be one of the first proud owners and have bragging rights... for a couple days.

While he and 1000's of others across North America were standing in line battling the elements and killing time, I was building my business, enjoying my wife and kids, sleeping... and texting out on my iPhone 5s hand-me-down from my daughter. Nobody asked me what model of phone I had. I continued to make and receive calls. Everything worked, including yours truly. You could say I've bucked the trend and saved some $$ along the way.

We all know someone that got onto some health program, diet/exercise deal, MLM get rich quick business... these abound, they run their course, people spin on them today, and most are forgotten tomorrow. While I respect those that jump in with both feet and admire their enthusiasm, I would caution anyone who would listen to count the cost, buck the trend, and invest their efforts elsewhere.

Here's one trend you don't want to have a stake in: consumer credit card debt. In 1986, consumers owed just over $100 billion on their plastic - that number has topped $1 trillion for 2017. For many of us, the credit card has become a secondary source of income ! The average debt per American household is $5700. This is a really good time to admit being "below average". Most of those that have participated heavily in this trend would balk at the advice of people like billionaire Mark Cuban who says if you want to be rich, don't use credit cards. The average household with credit card debt pays close to $1300 per year in interest alone. Ouch. Buck the trend, pay cash or don't pay at all, or at very least, don't run a balance with your cards.

Another well known trend is online shopping, which is causing a real headache for bricks and mortar retailers. I ordered a laptop a couple weeks ago, and in less than 24 hours, the courier dropped it off at my doorstep - complimentary shipping, so easy, so convenient. The local computer retailer has no chance. But arguably certain items still need to be touched, smelled, or tried on before buying. Point being: some stuff ordered online makes sense, while other things like a custom tailored dress or suit, or designer jeans do not.

When it comes to software, the trend towards SAAS (software as a service) has taken the construction industry by storm. Practically speaking, most construction software systems are server based, and require a subscription to access. The construction industry has been notoriously slow to adopt new technology, so there are still many years of opportunity, and tens of thousands of contracting business that have yet to convert. Great news for companies like BuildIT, and even better news for you if you are one of those that has been slow to get on the bandwagon and benefit from these amazing power tools.

There are a slew of web based project management tools available (at least for now), and certain ones have risen to the top, thanks in part to clever marketing that targets home builders, renovators and specialty trades. But given the iPhone discussion earlier, as a construction professional, you need to ask yourself whether it is important to pay top dollar for what is perceived as the "best solution out there", or whether you should buck the trend and pay less each month for a system that actually meets your needs without added complexity and features you'll never use.

Imagine saving $1200 - $3600 per year or more on your construction software system while still addressing your scheduling, file management and communication needs.

Those customers that have bucked the trend towards overpaying for construction software are ecstatic with the results. And they're not about to tell their competitors (aka "you") how they did it - that is our job !!

In 2018, we warmly welcome new customers who have been trained on competitive systems but are ready to say "no" to the monthly hemorrhaging. It's not about mudslinging here, some of our competitors have great systems - it's about getting you the results you need, for the lowest price possible, if you're willing to consider the options available... and buck the trend!

 Scott Hutchinson
 1 866 585 5050 ext 1